Reference: Ansoff, H. Igor, “Corporate Strategy”, McGraw Hill, New York, 1965 (Ch.1-6) H. Igor Ansoff (December 12, 1918 – July 14, 2002) was a Russian American, applied mathematician and business manager. He is known as the father of Strategic management. Professionally, Ansoff is known worldwide for his research in three specific areas: 1) The concept of environmental turbulence; 2) The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations; 3) Real-time strategic management. Marketing and MBA students are usually familiar with his Product-Market Growth Matrix, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets. Ending a windows installer transaction event id 1042.

1. Igor Ansoff 1965 Corporate Strategy

Source: Wikipedia Topic: Analytical approach to the definition of a corporate strategy.

Igor Ansoff 1965 Corporate Strategy

. Abstract The word “strategy” originates from the Greek word “strategos”, which means the leader of troops, derived from the terms “army” and “to lead”. 1 The word strategy was brought into the business world by Alfred Chandler, who made the business world aware of strategic planning in his 1962 book Strategy and Structure. 2 Corporate Strategy, 3 written by Igor Ansoff in 1965, was the second significant book in bringing strategic planning to the business world. Ansoff’s perspectives on strategy are very systematic and contain different kinds of charts, meters and process descriptions.

This is explained by his background as a mathematician. In my view, Ansoff’s books are still relevant, and I argue that they are still partly ahead of their time.